Ad Design
When I started working on my portfolio magazine, I knew I wanted it to feel as authentic as possible—like something you’d pick up at a local coffee shop or bookstore. To achieve that, I realized it wasn’t enough to showcase my designs; I needed to create an experience. That’s when it hit me: ads. Incorporating ads would not only enhance the magazine’s realism but also give me the opportunity to demonstrate my versatility as a designer.
Within the pages of my portfolio, you’ll find eight distinct and unique ads, each tailored to a different type of business. The idea was simple yet effective: take everyday industries—like landscaping, plumbing, and other common services—and create logos and advertisements that felt polished, professional, and enticing. These aren’t just filler pages; they’re a showcase of how I can help businesses stand out in crowded markets.
Each ad was its own design challenge. I wanted them to feel completely different from one another, as if they’d been designed for real, separate clients. From bold and modern layouts to more classic, approachable designs, I focused on tailoring each ad to reflect the personality of the business it represented. A sleek and minimalistic style for a tech-based ad, for example, versus a warm and inviting design for a family-owned landscaping company.
This approach wasn’t just about flexing my creative muscles—it was about strategy. I wanted potential clients flipping through my magazine to see themselves in these ads. A small business owner in a similar field could look at one and think, “This is exactly the kind of branding I need.” By creating a variety of ads, I aimed to show that I can adapt to different industries, tones, and target audiences with ease.
Designing these ads was more than just a fun creative exercise—it was a way to demonstrate my ability to build a brand’s visual identity from scratch. From the logo design to the color palette to the typography, every detail was intentional and aimed at making the ads both visually appealing and effective.
The end result? A portfolio magazine that doesn’t just tell people what I can do—it shows them. And for me, that’s the power of design: creating something that communicates, connects, and inspires.
